What if the most future-proof career move isn’t choosing between creativity and numbers, but learning to speak both languages fluently? In this episode of Hult’s Expert Talk, our Head of Enrollment Gabriel Buguñá sits down with Hult Dual Degree student Annika Erdmann to unpack the career value of building a dual skillset through combining a Master’s in Marketing with a Master’s in Finance. Annika shares the decision points that led her to start in marketing, what sparked her shift toward finance, and how the combination sharpened her ability to connect brand-building with commercial outcomes. Together, they explore how cross-disciplinary capability supports stronger strategic thinking in a world where marketing is increasingly measured by performance, profitability, and long-term value creation. After this episode, you’ll understand: 🔶 How pairing marketing with finance strengthens strategic decision-making by linking customer value to business performance. 🔶 How applied projects and tools can turn classroom learning into job-ready skills. 🔶 Why global campus experiences and relationship-building can serve as long-term career leverage. Want more insights like this? Visit hult.edu to explore more future-focused conversations and leadership insights. Chapters: (00:00) Introduction (02:12) Did you always know marketing was the direction you wanted to pursue or did that become clear over time? (04:00) How has your real-world experience shaped your view of business, and what did it make you want to learn next? (05:32) What was the turning point where you realized you wanted to grow your finance capabilities? (08:19) What are the key experiences at Hult that genuinely changed the way you approach work? (10:08) What did living and learning in two different environments add to your experience, both personally and professionally? (13:18) Can you tell me about the business challenges you worked on at Hult? (15:30) What were the most valuable networking opportunities for you and how did those turn into real relationships? (17:44) Where do you feel the dual degree has made the biggest difference in how you operate professionally, your decision-making, communication, or confidence? (19:42) What’s your one piece of advice for students and professionals who want to keep growing in their career and are considering taking on something as ambitious as a dual degree?