B Corp certification, sustainability in hospitality, and responsible leadership are at the core of EHL’s journey. In this video, discover what it means for EHL to join the global B Corp movement and how this milestone reflects a long-term commitment to impact, accountability, and continuous improvement. In conversation with Jonathan Normand, Markus Venzin shares how the certification process goes beyond recognition. From governance and operational excellence to social and environmental performance, it is a structured journey that helps measure, improve, and transform the organization. More than a label, B Corp is a collective movement. At EHL, this translates into educating future leaders, sharing knowledge with the industry, and actively contributing to a more sustainable and responsible hospitality ecosystem. 📌 KEY TAKEAWAYS (5 Key Points max in the video) ✅ B Corp certification as a milestone in a continuous sustainability journey ✅ “You can’t manage what you can’t measure”: The power of accountability ✅ A global movement driving collective impact and collaboration ✅ Turning sustainability into teaching content and leadership education ✅ Preparing future leaders to drive meaningful change in hospitality ▶️ CHAPTERS 00:00 - Introduction: EHL joins the B Corp movement 00:14 - What B Corp certification means 00:33 - A milestone in sustainable development and a learning journey 00:53 - Measuring impact and continuous improvement 01:08 - The power of the global B Corp community 01:29 - From certification to action and transformation 01:52 - Educating future leaders for change 02:12 - Recertification and long-term commitment 02:26 - Influencing the hospitality industry ❓ Who They Are 👤 Markus Venzin – CEO, EHL Group https://www.linkedin.com/in/markus-venzin-75b9922/ 👤 Jonathan Normand – Founder & Director, B Lab Switzerland https://www.linkedin.com/in/jonathannormand/ 🌍 Learn More EHL Group: https://www.ehlgroup.com/ B Corp Movement: https://www.bcorporation.net/ 👇 QUESTION FOR YOU How can B Corp certification help drive real sustainability impact in hospitality? Share your thoughts 🔔 JOIN US ON YOUTUBE Like, share, and subscribe for more insights on sustainability, leadership, and the future of hospitality https://www.youtube.com/@EHLpublications?sub_confirmation=1