Uploaded on Jul 28, 2020

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#EKLive – ‘Game of Thrones’ and the game of brands – Steven Seggie, ESSEC Professor
ESSEC Business School invites you to watch its ESSEC Knowledge Live webcast. The objective: this new series will allow you to take a deeper look at what is happening in the news thanks to the expertise of our professors and you will be able to ask questions during the live broadcast. For the upcoming video, Steven Seggie, Associate Professor of Marketing at ESSEC Business School, will talk about the ‘Game of Thrones’ and some of the more unlikely marketing partnerships it has yielded with certain brands. NO SPOILERS ! The ‘Game of Thrones’ season 8 began just a few weeks ago, and already more than 100 brands are linked to epic TV series; from Major League Baseball, to Johnnie Walker, to Oreos, to Adidas, to Urban Decay, to... Starbucks! ► Who are we? Founded in 1907 in Paris, ESSEC Business School is a center of academic excellence underpinned by its faculty’s research. The school’s reputation is built on a pioneering spirit that shapes both its scientific ambitions and its pedagogical approach, and is reflected in its extensive alumni community. The mission of ESSEC Business School is to create and disseminate cutting-edge knowledge, to train and develop bold pioneers and influential leaders for both the business world and society as a whole. ESSEC Business School encourages students and participants in its programs to anticipate – and meet – the economic, managerial, social, environmental and ethical challenges of an increasingly uncertain world. The school helps them achieve complex goals by leveraging technology with a human touch. ► Find us on: Official Website: http://www.essec.edu/en/ ESSEC Knowledge website: http://knowledge.essec.edu Instagram: http://www.instagram.com/essec_bschool Twitter: https://twitter.com/essec Facebook: https://www.facebook.com/essec LinkedIn: https://www.linkedin.com/school/essec-business-school/ Google+: https://plus.google.com/u/0/101828483855692460629
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