Tayo George, British Gas, Centrica, shares why she decided to study the Strategic Marketing MSc at Cranfield School of Management. “I wanted a programme that combined academic rigour with practical, commercial relevance. The emphasis on applied learning, particularly finance, negotiation and data-focused modules, stood out immediately. It was clear the course was structured to prepare students for decision-making roles, not just academic understanding.” The Strategic Marketing MSc at Cranfield is a globally recognised programme designed to prepare you for a successful career in marketing and leadership. It places emphasis on real-world challenges and industry best practice which you can apply back to your own organisation. A unique feature of the programme is the flexibility to tailor your individual project to align with your career goals. Eligible students can choose from three pathways: a traditional academic project, a company-sponsored project, or an internship-based project. Find out more: https://www.cranfield.ac.uk/som/masters-courses/strategic-marketing