Kelly Ser sees Singapore differently — and invites others to do the same. A graduate of the Master of Science in Communication Management, Class of 2018 at Singapore Management University, Kelly blends her background in policy and infrastructure with a passion for contemporary art to reimagine the city’s landscapes and heritage. Her City in Nature collection draws inspiration from Singapore’s green spaces, wildlife and everyday moments, offering a fresh perspective on the familiar. At SMU, Kelly experienced a curriculum that bridged theory and practice — from conceptual learning and industry-led sessions to global exposure through exchanges in Los Angeles and Lugano. These experiences expanded her perspective and opened doors to collaborations beyond the classroom. In this episode of Faces of SMU, Kelly reflects on creativity, perspective, and her aspiration to tell meaningful stories that help others connect more deeply with the world around them.