Going green isn’t just good for the planet—it’s good for business. Siavash Rashidi-Sabet’s research reveals how companies can adapt eco-friendly marketing strategies—like green innovation, brand differentiation, and communication—over time to boost performance and gain a competitive edge, using advanced modeling and real-world data. View his directory listing: https://www.rit.edu/business/directory/srsbbu-siavash-rashidi-sabet Saunders Official Website: https://rit.edu/business Follow Saunders on social media: Instagram: https://instagram.com/ritbusiness Twitter: https://twitter.com/RITbusiness Facebook: https://facebook.com/saunderscollege LinkedIn: https://linkedin.com/company/ritbusiness YouTube: https://youtube.com/@ritbusiness #RITSaunders #SaundersCollege