On 20 November, Dr. Sarah Müller, CCO & Managing Director at Zolar and former CEO at Kununu, joined Frankfurt School’s Customer Strategy Dialogue series held by Prof. Dr. Christian Schulze. In this engaging session, Dr. Müller shared her expertise on identifying and understanding the right target audience, emphasising the importance of customer insight and diversifying marketing channels. She discussed balancing online strategies with real-world experiences and reflected on her journey as the only woman on the management board. Students left inspired by her actionable advice and interactive dialogue.

The Customer Strategy Dialogue series is designed to foster meaningful exchanges between industry leaders and Frankfurt School students with a deep interest in customers, strategy, and entrepreneurship. Throughout the evening, students engage in interactive discussions, followed by a casual networking session that provides a unique opportunity for personal interaction and connection-building.