Cracking the luxury codes

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Uploaded on Jul 03, 2020

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Cracking the luxury codes

Luxury is a successful business and represents the dream for many customers. Even if the meaning of Luxury is strongly linked with a subjective perception, there are some important features that characterize a luxury product.
This Masterclass is aiming at identifying the critical success codes that are making a product – or service – a luxury product.

Learn more about International University of Monaco IUM

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