UCD Smurfit School's MSc in Marketing is designed to equip our students with the capabilities to address the evolving needs of the marketing industry, with a strong emphasis on strategic decision-making, data-driven insights, and digital competence. Through our modules, students will gain proficiency in marketing principles, augmented by hands-on projects, case studies, analytical exercises, and real-world challenges posed by industry partners. In this video, student Abby Hudson Maguire shares her experience and highlights of completing the programme. For more information visit https://www.smurfitschool.ie/programmes/masters/mscinmarketing/