IMI Insights | Ep 7 | From Influence to Entrepreneurship: The Content Creator’s Leap

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Uploaded on Mar 30, 2026

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IMI Insights | Ep 7 | From Influence to Entrepreneurship: The Content Creator’s Leap

From influencers to entrepreneurs, today’s creators are turning trust into thriving brands. Prof. Nitika Sharma, Assistant Professor - Marketing, IMI unpacks why authenticity is the new currency of influence and the key to lasting business success.

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