IMI Insights | Ep 14: AI Is Rewriting Customer Retention and Here’s How

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Uploaded on Mar 30, 2026

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IMI Insights | Ep 14: AI Is Rewriting Customer Retention and Here’s How

In this episode, Prof. Parvinder Arora, Assistant Professor of Marketing at IMI, explores how AI and automation are redefining the way brands build long-term customer relationships. She shares her insights on how AI is reshaping customer retention marketing and what this shift means for businesses and marketing teams.

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