In this episode, Prof. Ruchi Sharma, Assistant Professor of MIS and Analytics at IMI Kolkata, explores what privacy means in the age of AI—and why it’s time we paid closer attention. From the algorithms powering search engines and social media to apps that manage our finances and tools that guide medical decisions, AI shapes how we live, work, and connect. But beneath the surface, AI is also redefining how personal data is collected, analysed, and monetized, often without our awareness. As traditional notions of privacy erode, the very rules meant to protect our rights are being quietly rewritten.