Uploaded on Aug 25, 2023

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HHL Community: Interview with Prof. Dr. Erik Maier
HHL Community! Video series introducing our students, professors and staff members. Jun.-Prof. Dr. Erik Maier has a focus on Retail and Multi-Channel Management👇🏼

👋🏻 Get to know the HHL Community! In this series, we introduce you to our students, professors and staff members. Who are the faces behind HHL Leipzig Graduate School of Management and what drives them to do the work they do?

🎓 Jun.-Prof. Dr. Erik Maier is the chairholder of Retail and Multi-Channel Management. His research is focused on the behavior of consumers in digital commerce and marketing: What do consumers want? Which "journey" do they take. or how do they react to innovations? He works on these questions together with companies and uses the finding for research, lectures and transfer.
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About HHL
HHL Leipzig Graduate School of Management’s history and tradition is a story of pioneering success that goes back to the 19th century. Leipzig’s entrepreneurs realized the need of educating business people to prepare them for the upcoming changes and challenges in a world becoming more globalized with its international trade. The foundation of Handelshochschule Leipzig in 1898 marks the birthplace of management education and is the first business administration faculty in German-speaking countries. Since those early days, the “honorable merchant” is recognized in the school’s emblem.

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