Inspired by the creativity, innovation and the relentless pace of change within retailing, our faculty have worked closely with industry leaders to create the unique MSc in Marketing and Retail Innovation. The programme addresses vital industry needs, blending essential marketing expertise with customer-focused retail innovation, where relentless change demands agile creative responses. In this video, student Conor Brown discusses his motivation for undertaking the MSc in Marketing & Retail Innovation at UCD Smurfit School and discusses the highlights of his experience. https://www.smurfitschool.ie/programmes/masters/mscinmarketingandretailinnovation/