Seventy students, young professionals, and entrepreneurs from 28 nations gathered at the PreZero Arena in Sinsheim from 7 to 13 September 2019. The participants worked on topics concerning the future of sport and technologies in a one-week, high-speed learning program focusing on innovation and entrepreneurship. The graduates received an MIT certificate and access to a unique network of former bootcampers, many of whom have successfully founded companies.

The program was implemented by experienced lecturers and coaches from MIT and WHU. Guest lectures rounded off the program. TSG Managing Director Dr. Peter Görlich spoke to the participants about digital data analysis and the use of Big Data at the Hoffenheim Bundesliga club. DFL CEO Christian Seifert informed the bootcampers about the DFL strategy to vertically integrate all elements of the media value chain within the organization.

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