How to promote car-sharing to people who love their cars
Car-sharing schemes can reduce the environmental impact of driving. But how do you entice car owners that are extremely attached to their own cars? Research by Joshua Paundra. read more on RSM Discovery:
Read the article here https://doi.org/10.1016/j.jenvp.2017.07.003: Joshua Paundra, Laurens Rook, Jan van Dalen, Wolfgang Ketter, Preferences for car sharing services: Effects of instrumental attributes and psychological ownership, Journal of Environmental Psychology Volume 53, November 2017, Pages 121-130
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