"Sneaker Store Revolution" - Vianella Maestra

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Uploaded on Nov 19, 2020

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"Sneaker Store Revolution" - Vianella Maestra

*Premio al Mejor Trabajo Final del Máster Oficial en Diseño de Interiores Experiencial 2017-2018 y Premio al Mejor Trabajo Final de Máster de LCI Barcelona 2017-2018*

Propuesta de diseño para una tienda de Nike que incorpora el 3D mapping a la experiencia de compra. A partir del estudio y abstracción de distintos modelos de la marca (Free, Zoom, Air, Shox y Lunarlon), se plantea un espacio comercial con cinco zonas: pattern floor, 3D printing zone, 3D scan, 3D mapping station y product exhibition. El establecimiento, desarrollable en diversos formatos (isla, estand, pabellón, etc.), muestra los procesos tecnológicos de fabricación para que el usuario pueda personalizar sus sneakers en directo, lo que genera una mayor conexión con la firma.

#FromDreamersToMakers #MakeItHappen #ThisIsForTheDesigners

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