1106 views
Uploaded on Sep 23, 2019

Like ()

Comment (0)
Social Marketing and Ethics in Marketing - BISS 2019
What is social marketing and to what extent is it useful? Which role does ethics play in marketing? This learning-by-doing course aims to offer an overview of social marketing and ethics in marketing. It proposes a different perspective from traditional marketing courses taught at university level, as it encourages students to critically analyse chosen examples of real marketing strategies and campaigns. The course studies the relationship between marketing and other topics such as social marketing, healthcare and marketing, gender, corporate social responsability, environment or social media, among others.

https://www.upf.edu/es/web/barcelonasummerschool/courses-and-syllabi
More videos from this school
You may also like videos from these schools
About Us - Who we are
Testimonial - What others say
Faculty - Teaching & Research

Thank you for updating your MASTERTUBE profile! 

It is important that you complete your profile and update your videos frequently. Once you upload a new video to your school profile, our team will ensure that it receives the attention it deserves!

Our new Media Kit 2024 is now also available to DOWNLOAD. Let us help you create the videos you need to showcase your school, programs and community!

Best regards!

Kevin Parker
Accounts Manager

 

Loading... please wait a moment