🚄 How can a train company grow while staying affordable and sustainable? In this real-world Project-Based Learning experience, students from the Master in International Management at Advantere School of Management partnered with OUIGO España, the high-speed railway company known for low-cost travel with a green mindset. As part of the challenge, students were asked to: • Analyze the global transportation industry • Identify key customer segments • Propose service and train modifications to increase revenue • Redesign the entire customer journey With real data and a real company, they explored how strategy, innovation, and management come together to create better customer experiences. 🎓 Hear from the students and OUIGO’s team as they share insights, challenges, and the impact of this collaborative project. 🌍 This is not a classroom exercise. This is what learning for the real world looks like. 🔔 Subscribe for more business challenges, global companies, and purpose-driven learning.