Albert Mundet, director of Barça Innovation Hub, explains his department's contribution to innovation, not only for the benefit of FC Barcelona, but also of the global sports industry, as they continue to grow “to become one of the leading living labs in southern Europe”

Barça Innovation Hub was created in 2017 as part of FC Barcelona's strategic plan to use innovation as a key tool for the progress of the club, in particular, and the sports industry, in general. Recognized as one of the most influential entities in the sport and social fields, FC Barcelona is itself an inexhaustible source of data: the Camp Nou campus hosts more than 2,000 athletes daily and more than a hundred teams in weekend competitions; the club has five professional and 10 amateur sections; the Camp Nou stadium, with almost 100,000 seats, received an average of 3.5 million visitors a year before the mobility restrictions of the Covid pandemic; and the club has almost 300 million fans spread around the world. "Barça Innovation Hub wants to become one of the leading living labs in Southern Europe," says its director, Albert Mundet.

We took advantage of his visit to the Johan Cruyff Institute’s facilities, as a guest speaker on the Master in Football Business in partnership with FC Barcelona, to talk with him about all the activities carried out through his department and the present and future trends in the field of sports innovation.

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