MS, MBA, and undergraduate students put their heads together for the Lindner Marketing Case Competition, bringing classroom learning to life through creative, data-driven problem-solving. Working in teams, students developed and presented recommendations to a panel of industry experts from organizations including Row 34 and TD. Along the way, they explored how to tell a compelling story, sell an idea, conduct market research, analyze data, build financial forecasts, and find their competitive edge. Case competitions offer a low-stakes environment where students can take creative risks, apply skills from across their Questrom journey, and experience what it takes to solve a real-world business challenge.