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Uploaded on Mar 12, 2019

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Getting young people to pay to watch sport on television is a big challenge
Pierre Maes, a specialist in sports broadcasting rights, explains how the business has been changing hands and how the ‘Big Four’ technology companies now have the power to change it all again.

Read more:
https://johancruyffinstitute.com/en/blog-en/getting-young-people-to-pay-to-watch-sport-on-television-is-a-big-challenge/
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