Marketing used to be driven by data, optimization, and efficiency. But today, AI tools have made those capabilities accessible to everyone. So if every company now has the same “marketing superpower”… how can any brand truly stand out? AI can optimize—but it can’t replace what truly connects with people. The brands that win will be the ones that combine data-driven intelligence with human emotion, creativity, and trust. At 4YFN Barcelona, this thought-provoking panel dives into the future of marketing in an AI-driven world. 👤 Speakers: Ana Valenzuela, Professor of Marketing at Esade Salome Gozalishvili, CRM & Lifecycle Marketing, Candy Crush Saga, King Javier Recuenco, CSO & Founder of Singular Solving Olivia Calafat, Marketing director at Wallapop Watch the full panel: https://youtu.be/a_L4wbHMEfg Find out more at: https://dobetter.esade.edu/en/AI-for-marketers Esade is a global academic institution known for the quality of its education, its international outlook, and its focus on holistic personal development, as well as for its strong ties to the business world. At Esade we aim to drive meaningful change through social commitment and innovation. #DoGoodDoBetter www.esade.edu Follow us on social media to stay up to date! LinkedIn: https://www.linkedin.com/school/esade X: https://twitter.com/ESADE Instagram: https://www.instagram.com/_esade TikTok: https://www.tiktok.com/@_esade