As part of a case study with Ubisoft, students from the MSc in Marketing Analytics stepped into the shoes of real-world consultants. Working in teams, they tackled strategic marketing challenges, transforming data into actionable recommendations for one of the world’s leading video game companies. After pitching their insights to Ubisoft’s professionals, the winning teams were invited to Ubisoft’s headquarters in Paris. A behind-the-scenes immersion into the company’s ecosystem, and a closer look at how marketing analytics drives success in the video game industry.