Luxury today is no longer just about products, it’s about the experience. At EHL Hospitality Business School, hospitality is more than a mindset, it’s a capability that can transform how brands connect with their clients. In this collaboration with Isabel Marant, we explore how hospitality principles are being embedded into luxury retail to create more human, personalized, and memorable experiences. From discovery workshops and store visits to immersive training sessions, this partnership highlights how brands can bridge the gap between the experience they deliver and the one they aspire to create. The result? More engaged teams, authentic interactions, and a client experience that feels truly unique. KEY TAKEAWAYS - Hospitality can be translated into a core competence in luxury retail - Personalized client experience is built through human connection, not scripts - Training programs help align brand identity and in-store experience - Immersive learning creates immediate impact on team engagement - Hospitality is both a mindset and a set of actionable behaviors TIMESTAMPS 00:00 - Isabel Marant’s identity & vision 00:25 - Creating personalized client experiences 00:46 - Why Isabel Marant partnered with EHL 01:13 - Inside the discovery phase 01:36 - Immersive training at EHL 02:00 - Experiencing hospitality on campus 02:20 - Early impact on teams & client experience 02:50 - Making hospitality a business pillar QUESTION FOR YOU How important is hospitality in shaping your experience with a luxury brand? Join Us on YouTube Like, share, and subscribe for more insights on hospitality, leadership, and customer experience https://www.youtube.com/@EHLpublications?sub_confirmation=1