In 2024, the Chinese social media platform Weibo gave influencers the option of using AI to auto-generate responses to comments. So how did the fans and consumers respond? Yang Gao analyzed those responses for his study, "When Influencers Delegate Replies: How Social AI Agents Shape User Engagement," and discussed what he and his team discovered. --- Stay Connected with Gies College of Business At Gies Business, we’re shaping purposeful leaders through innovation, impact, and a commitment to access. Subscribe for more insights, stories, and updates from the Gies Business community. Discover your path to purpose at Gies Business at https://giesbusiness.illinois.edu/apply Find a flexible online education, designed with you in mind at https://giesonline.illinois.edu/ Follow us on social media: Facebook: https://www.facebook.com/giesbusiness Twitter/X: https://www.twitter.com/giesbusiness Instagram: https://www.instagram.com/giesbusiness LinkedIn: https://www.linkedin.com/school/giesbusiness/ TikTok: https://www.tiktok.com/@illinoisgies YouTube: https://www.youtube.com/@giesbusiness Threads: https://threads.com/@giesbusiness #GiesBusiness #BusinessOnPurpose #IllinoisGies