MSc students from Newcastle University Business School took part in the Digital Transformation for Social Good module, working with industry experts at PROTO in Gateshead. The workshop introduced students to immersive technologies, including motion capture, and challenged them to explore how digital innovation can improve quality of life for older adults in the North East. This hands-on experience gave students the chance to experiment with new tools, develop creative solutions, and apply their learning to real-world challenges. Learn more about our programmes: https://www.ncl.ac.uk/business