Suzy D’Enbeau, Ph.D., assistant professor in the Online M.S. in Strategic Marketing Communications (MSSMC) program, talks about her class on Corporate Communication, the tenuous nature of corporate reputation and the fact that stakeholders—consumers, employees, critical journalists, and concerned citizens– are more demanding than ever before and expect greater transparency from companies and organizations. Business professionals need the strategies and tools to navigate this new reality and that is what students who take this class will acquire.