Building Better Innovations by Understanding Social Barriers with Silvia Castro

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Uploaded on Aug 27, 2026

How can understanding social barriers lead to better innovations? In this video, INSEAD Postdoctoral Researcher in Economics Silvia Castro discusses an unconventional product whose rapid adoption came without disrupting existing social norms, and what this reveals about innovation and product adoption. Learn more about the Stone Centre for the Study of Wealth Inequality: https://www.insead.edu/stone-centre-study-wealth-inequality

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