At UCD Smurfit School we recognise that digital marketing requires a technical skill set, and we take a hands-on approach throughout the curriculum to ensure our students hone the practical skills demanded by the industry. Students will learn the tactical approaches to customer journey modeling, customer analytics, search engines, social media, programmatic advertising and more, alongside timeless marketing strategy. In this video, student Jovanni Salcfas discusses his motivation for undertaking the MSc in Digital Marketing at UCD Smurfit School and discusses the highlights of his experience. https://www.smurfitschool.ie/programmes/masters/mscindigitalmarketing/