This International Business Management taster lecture explores the dynamic world of strategic decision making and shows how organisations create and sustain competitive advantage in global markets. It introduces the fundamentals of business level strategies including cost leadership, differentiation, focused strategies and integrated approaches. The session also demonstrates how theory connects to practice through simulation activities that reveal how strategic choices shape real business outcomes. It offers clear insight into how successful companies design and implement their strategies in an international context. To learn more visit https://www.londonmet.ac.uk/ Facebook: https://www.facebook.com/londonmetuni X: https://x.com/londonmetuni Instagram: https://www.instagram.com/londonmetuni TikTok: https://www.tiktok.com/@londonmetuni