Dean Ed Grier catches up with Santa Clara’s Athletic Director Heather Owen to discuss the newly launched MS in Sports Business program at the Leavey School of Business — a collaborative effort developed alongside the Athletics Department. Created in response to major shifts in the sports industry — from the evolving NIL landscape to new approaches in fan engagement, revenue strategy, and digital innovation — the program equips students with the business expertise the field increasingly demands. With a flexible hybrid format, industry-connected curriculum, and dual-degree option, the MS in Sports Business is a distinctive addition to Leavey’s graduate portfolio and a strong example of cross-campus collaboration in action.