Brand Compatibility

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Uploaded on Nov 01, 2021

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Brand Compatibility

Join us for our latest Fuqua Faculty Conversation as Gavan Fitzsimons, Edward and Rose Donnell Professor, Marketing, presents "Brand Compatibility."

In this short video you will learn:
- If it matters that you and your partner are brand compatible
- How brand compatibility affects your overall happiness
- If Grandma's dating advice matters

https://events.fuqua.duke.edu/facultyconversations/2018/09/11/gavan-fitzsimons-on-brand-compatibility/

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